We are delighted to announce a meaningful collaboration between Williams and the Lifesaving Society, marking an important milestone in our shared commitment to drowning prevention and water safety. This partnership will run from March 2024 to December 2026, positioning Williams as a key partner in aquatic safety efforts.

We know that the new regulations require many families to reinvest in their backyard spaces—often reluctantly. At Williams, we wanted to turn this constraint into a positive action.

Drowning remains one of the leading causes of accidental death among young children. This partnership between Williams and the Lifesaving Society of Quebec aims to create a direct impact on the community by raising awareness and offering concrete solutions to improve water safety. Together, we can make a meaningful difference and help save lives.

We would like to thank all our employees, partners, and customers for their continued support of this vital initiative. Thanks to your commitment, we can keep working toward a future where swimming is safe and enjoyable for everyone.

Drowning prevention is a mission that is close to our hearts at Williams, which is why we support the Lifesaving Society of Quebec. Your support will play a crucial role in maintaining and improving their programs, activities, and services.

Here’s how your donations will be used:

• Maintaining training programs: Your contributions will help sustain high-quality training courses for lifeguards and the general public, ensuring that more people are equipped to prevent drownings.

• Developing new initiatives: The funds raised will also help develop new initiatives and awareness campaigns targeting various communities across Quebec, strengthening the impact of our prevention efforts.

• Improving existing resources: Your support will help update and enhance the educational resources and materials currently offered by the Lifesaving Society, ensuring that the most current and effective information is available to everyone.

Every donation counts and makes a tangible difference in the fight against drowning. Join us in this vital cause — together, we can save lives.